Intourist Snowman Rare Poster – Visit the USSR in Winter

The Joy of the Soviet Winter: A rare and evocative USSR travel poster "Visit the USSR in Winter / Visitez l'URSS en Hiver." This piece uses a charming, almost folk-art aesthetic to promote Soviet winter tourism, making it an instantly likable and truly unique collector's item.

Issued by the State Travel Company Intourist (founded 1929), this poster was designed to present a welcoming and joyful image of the USSR to foreign tourists.

The Snowman: The central image features a cheerful snowman, built by young people in colourful clothing, complete with a pink floral headscarf and a sign holding photographs. It’s a masterful piece of soft cultural diplomacy, suggesting warmth, leisure, and fun. A special, sought-after piece from the late 1950s.

Condition Note for the Discerning Collector: As expected with original posters of this vintage (circa 1958) that were designed to be displayed, this piece exhibits evidence of its history. This is not a modern reproduction.

• Large size 62x91cm
• Original date 1958
• Exclusive to our store
• Worldwide shipping