The Joy of the Soviet Winter: A rare USSR travel propaganda "Visit the USSR in Winter / Visitez l'URSS en Hiver." This piece promotes Soviet winter tourism.
Issued by the State Travel Company Intourist (founded 1929), this piece was designed to present a welcoming and joyful image of the USSR to foreign tourists.
The central image features a cheerful snowman, built by young people in colourful clothing, complete with a pink floral headscarf and a sign holding photographs. A masterful piece of soft cultural diplomacy, suggesting warmth, leisure, and fun. Late 1950s.
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